Are you worrying that your business may become invisible online in 2026, not because you’re bad at what you do, but because AI doesn’t know you exist?
Search is changing and it's changing quickly.
If you want your brand to be found online, you now need to understand how to leverage AI to your advantage and use it strategically.
I recently ran a poll on LinkedIn to see how business owners are actually using A, and the results were interesting:
54% are using it for research, brainstorming and drafting
27% rely on it to create social media posts, blogs and SEO content
12% use t for admin tasks and automation
8% said they're not really usng AI yet.
So it's obvious that most people are embracing AI and figurng out how it fits into their workflow.
AI isn’t a trend. It’s reshaping how customers search, how content is discovered, and how buying decisions are influenced. And after 25+ years in journalism and 12+ years running Write Wai PR & Copywriting Services, I can confidently say this is the biggest shift I’ve seen in digital visibility.
The way we create content for websites, blogs and social media has changed dramatically. Traditional SEO and keywords alone is no longer enough.
If your visibility strategy still relies purely on keywords and key phrases, it’s time to evolve. Search engines are becoming answer engines. Traffic patterns are shifting. Generic content is disappearing into the noise. And businesses that don’t adapt risk becoming invisible.
That’s why I’m excited to be partnering with Luke Magnay of Clout Media to deliver our Futureproof Your Business With AI Workshop and we would like to invite your along.
Futureproof Your Business With AI Workshop
📅 March 5th at 9am
📍 The Kings Arms, near Coggeshall, Colchester, Essex
💻 Alternatively you can attend online from your office
💳 Tickets are £29 including tea, coffee and a breakfast roll or £25 for a virtual ticket.
What you’ll learn:
✅ SEO vs GEO – What’s the difference and why it matters. I’ll break down the shift from Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and what you must do to ensure your business gets recommended by AI tools like ChatGPT and other generative platforms.
✅ Why Traffic Is Declining (and What Matters More Now) - You'll leave understanding the move from clicks to authority, influence and brand recall.
✅ How AI platforms actually work - I’ll explain what tools are available, what they can (and can’t) do for your business, and the practical steps you need to take to increase your visibility in AI-driven search results (including for LinkedIn's new 360Brew algorithm).
✅ How to create content that AI wants to see - so your brand becomes a trusted source.
✅ The power of video in 2026 - Video is now one of the most engaging and influential forms of content online. In a practical session.
Luke will show you:
Where to start
What equipment you actually need (without overspending)
How to present confidently
How to create content that builds authority
You’ll even have the opportunity to record your own video content on the day, so you could leave with a ready-to-use video for your socials.
This isn’t just theory. It’s practical, actionable insight designed to help you stay visible, relevant and competitive.
You’ll gain clarity on:
What’s hype and what’s real
What to stop doing
What to strengthen
How to adapt without overwhelm.
If you’ve seen my recent posts, newsletters, blogs and Pulse articles, you’ll know how passionate I am about helping businesses adapt to AI rather than get left behind.
If you or your colleagues want to futureproof your marketing, secure your place here:
We look forward to seeing you in person at The Kings Arms or attend virtually.
AI isn’t replacing businesses, but it is reshaping how they’re discovered. The businesses that build authority, clear positioning and 360° visibility will thrive.
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