How to celebrate St Patrick's Day in your business
Posted on 17th March 2025 at 09:46
Whether you have Irish heritage or not, it’s hard to ignore when it’s St Patrick’s Day!
If you’re wondering what all the excitement is about on March 17th, let me explain. Today is a national holiday in Ireland, where people honour their patron saint, celebrate Irish culture, and—of course—enjoy the festivities.
With my paternal grandmother hailing from Northern Ireland, I’ve always had a personal connection to the Emerald Isle and its traditions.
But you don’t need Irish ancestry, nor to be a Christian, to appreciate the global impact of St. Patrick’s Day. Millions across the world join in the celebrations, from Dublin to New York and beyond. Green is the colour of the day and is festooned everywhere along with leprechauns and shamrock.
Seven Fascinating Facts About St. Patrick
On a recent Business Trip to Dublin, I visited St Patrick's Cathedral and discovered some interesting facts about St Patrick. They are:
☘️ While the patron saint of Ireland, historians believe St Patrick was born in Britain, some say in Banwen, a village in the Dulais Valley of Wales around the 5th century AD.
☘️ Originally named Maewyn Succat, he was kidnapped by pirates as a teenager and sold into slavery in Ireland, where he worked as a shepherd.
☘️ After six years, he escaped and reunited with his family, later training as a cleric.
☘️ He felt called to return to Ireland to convert its people to Christianity.
☘️ St. Patrick was never officially canonized by the Catholic Church, as the formal process did not exist in his time.
☘️ He became the first bishop of Armagh and remains one of the most significant figures in Irish history.
☘️ The first St. Patrick’s Day parades weren’t in Ireland but in St. Augustine, Florida (1603), Boston (1737), and New York (1762).
Modern-Day Celebrations & Marketing Opportunities
Today, Dublin is packed with visitors from around the world, eager to experience its famous parade. Streets, cafes, and pubs are alive with music, laughter, and plenty of craic (the Irish word for fun and good times). After a long winter, St. Patrick’s Day is the perfect excuse to gather with friends and family—and it’s also a great opportunity to boost your brand’s visibility and Irish connections.
Here are some creative ways to incorporate St. Patrick’s Day into your marketing:
👉 Run a St. Patrick’s Day Deal – Instead of a Black Friday sale, offer a limited-time discount (e.g., 15% off on March 17) to create urgency.
👉 Host a Giveaway – Encourage followers to engage with your brand by sharing your post or tagging friends for a chance to win an Irish-themed prize.
👉 Show how Green you are - Do a spotlight your eco-friendly business by showcasing your sustainable initiatives, green products, or environmentally conscious practices.
👉 Do a 'Meet The Team' post - If there is anyone in your company who is Irish or of Irish descent, this is a prime time to give them a mention.
👉 Share Irish-Inspired Content – Whether you sell food, fashion, or lifestyle products, feature Irish-themed items like Guinness, shamrocks, Irish coffee, or traditional fabrics.
Ireland is a great place to visit as there is so much to see and do.
It is easy to understand why some of the top social media and digital marketing giants have offices in Dublin, like Meta (formerly Facebook), LinkedIn, TikTok, X (formerly Twitter), Google and Microsoft, as do Apple, Paypal and Airbnb.
The key reasons these tech giants operate in Dublin
✅ Low Corporate Tax Rates
✅ Easy access to the entire EU market
✅ The presence of tech giants
✅ An English-speaking workforce
✅ A business-friendly environment with government incentives
✅ A highly - skilled, young, educated workforce
✅ Heavy investment in tech infrastructure and data centres
✅ To avoid regulatory complications after Brexit
✅ Networking and industry events.
All of these factors combine to make Dublin an ideal location for top digital and social media companies. The key reasons these giants operate in "The Pale" are they looking to expand their European operations.
So, whether you're Irish by blood or just for the day, join in the festivities and soak up the spirit of St. Patrick’s Day by using it in your marketing. I am sure you won't regret it!
Tagged as: Blogging for business, Christian copywriter, Essex Copywriter's copywriting tips, Lead generation tips, Marketing top tips, Social media strategy
Share this post: