Are you concerned about maintaining your business during the school holidays?
This time of year can be a real nightmare for business owners who are parents or grandparents.
Exams have finished, Sports Day is over, and the schools are now out for the Summer.
You're kids or grandkids are likely to be around while you are trying to work from home.
You're spinning multiple plates (client work, admin, and family demands), while still trying to maintain visibility and momentum in your business.
It’s no surprise that for many SME business owners their digital marketing and content creation can fall to the bottom of their to-do list at this time of year.
As a business owner and a mother-of-three boys, I know exactly how this felt (my sons are pictured above when they were young). But let's face it, your business doesn’t have to lose traction just because your kids or grandkids are off school and at home.
Why School Holidays Hit Business Owners Hard
The school break can bring various difficulties for business owners because it:
Disrupts routines
Reduces work hours
Increases demands at home
Provides less time for strategy and content.
You might find yourself constantly catching up, feeling guilty, or watching your engagement dip while your audience assumes you’ve vanished or gone bust.
And yet, staying visible during the holidays is crucial — because consistency builds trust. Trust builds sales.
If you are looking for a bit of inspiration, check out my Pulse article, "7 Hot Tips For Building Your Brand During The School Holidays", which I wrote when my kids were young, by clicking here: https://www.linkedin.com/pulse/7-hot-tips-building-your-business-during-school-sally-anderson-wai/?
If all else fails, bite the bullet and don’t work on your digital marketing in the holidays, but don't be surprised if your new leads decrease, your Google ranking plummets and visits to your website slow down.
Delegate Your Social Media To Us
When you have worked hard to build up an organic following on your social media, it is important to maintain the traction, even when you go on holiday.
Here's what I recommend you to do:
Schedule your posts in advance and don't worry about responding to comments or interacting
Delegate your social media tasks to other members of your team, if you have one
Engage a social media expert, like me, to write blogs, publish posts, interact and message prospects for you.
Write Wai has a new, bespoke Social Media Management Holiday Package to cover all that you need done digitally while you are away.
We can create content, post for you, interact for you and message any new propsects, while you relax on your holiday.
Remember, your business will thrive when you thrive.
So, pack your bags and enjoy that much-needed break!
Hope you have a great holiday whatever you choose to do and wherever you decide to go.
Best regards,
Sally.
Share this post: