By Sally Anderson-Wai
What if your next client was just one click away?
There’s an excellent LinkedIn tool that is hiding in plain sight that almost half of users are overlooking. As a social media consultant, business blogger and SEO/GEO content creator for the last 12+ years, I’ve watched algorithms shift, platforms evolve, and AI completely change the digital landscape.
Over the last year, I’ve been studying what types of content works best. My aim was to use this knowledge to help the business owners who use Write Wai PR & Copywriting Services and to share it with my followers who could use it for themselves. I have a passion for testing the waters to see what truly drives results for business owners and I have learnt about the best types of content to use, some of which I will be sharing in future newsletters.
Today, I want to talk about LinkedIn Polls. They are an incredible LinkedIn tool hiding right in plain sight that 49% of users are ignoring.
LinkedIn Polls
They might seem simple, but LinkedIn pools are powerful tools for gathering insights, sparking conversations, boosting engagements and (crucially for today's busy market) getting your business noticed and recommended by AI search engines.
I regularly create polls for myself and my clients and find they always boost interactions and start some interesting conversations with potential prospects. But just how effective are they? I put my theory to the test and held a LinkedIn Poll that discovered that 49% of people rarely, or never, use are LinkedIn Polls.
What My Data Revealed
In a poll post I asked, “How often do you use polls and their results to guide your digital marketing strategy?”
The results were very interesting and revealed:
only 10% of 39 participants always use polls and regard them as their secret weapon.
41% use them occasionally: Mainly as a tool to brainstorm new content ideas.
36% Rarely use them and when they do it is mainly to attract engagement.
13% or participants said they have never used them but realise they should start.
Yet, look at what that single poll did for my own visibility (see the image at the bottom). It generated 1,293 impressions, reached 772 members, attracted 79 interactions, 4 profile views, 1 new follower and 2 reposts, which is much higher than my other types of posts.
Why Polls are Your Secret Weapon
With the fast pace of current markets, polls are a great way of carrying out market research for your business to see whether you need to adapt the way you are working. It’s like asking your audience for a “show of hands.
Here are three reasons I suggest you start using polls:
Warm, Authentic Lead Generation
When your poll has closed you can look back and analyse your data and see exactly who interacted with your poll and who voted for which option. If you ask a targeted question about a business struggle, you instantly know who needs your help the most. It gives you the perfect, natural reason to drop into their DMs for a friendly chat.
Never Run Out of Content Ideas
The questions and comments your polls generate are a goldmine. You can easily turn those insights into your next blog post, article, infographic, videos or social media caption.
A Powerful AI Search Attraction Tool
AI search tools (like ChatGPT, Copilot and Gemini) look for authoritative, data-backed insights when answering user questions. When you run polls and analyse the results, you are creating the exact type of unique, real-world data that AI loves to credit and recommend to potential clients. (If you want to learn more about how to attract interest from AI, read my past Pulse articles and previous newsletters.)
Time to Turn Clicks Into Conversations
If you rarely, or never, use LinkedIn polls, you’re leaving valuable insights, (and potential clients) on the table. It's time to shake up your LinkedIn strategy.
Are you ready to get your business noticed by both your target audience and the latest AI engines?
At Write Wai PR & Copywriting Services, I specialise in crafting tailor-made SEO and GEO content, business blogs, newsletters and social media strategies and posts, that turn casual scrollers into loyal clients.
Send me a Direct Message via writewai.com, to book a chat with me, and let's get your business the visibility it deserves
Share this post: